Branding can be a challenging endeavor for many Soulful Entrepreneurs and Organizations, particularly ones who are healers or visionaries. They often find it tough to stay grounded in authenticity, while maneuvering in the day-to-day business world.
Before finding us, we’ve seen many of our clients attempt to create a brand in a way they were taught or shown, using models that are based on urgency, what’s in-style, and competition. While those approaches may work for some companies, they don’t work in the long-run for people who are bringing healing and transformation into the world. In fact, those methods are counter-intuitive to the healing possibilities they offer their own clients and communities, and in the end can create more stuckness for their business and headaches for themselves.
Instead, an entirely different approach is needed.
One that allows for a business owner to let go of the ‘shoulds’ of branding, discover their inherent value as a human being, and find their own unique way of orienting in the marketplace.
One of the most common desires I’ve heard people in the healing professions express is to build a business that is true to who they are. They’ve had questions like:
In my experience, to create a business that is truly authentic, differentiated, and integrally connected to our deeper calling, we need to explore our brands, and most importantly ourselves, from the inside out. In other words, do the inner exploration first, before delving into style.
For many of our clients who have made this commitment, they have experienced greater ease in their marketing, synchronicity with their business, fulfillment in their work, and they have accomplished more with less effort. In essence, it’s their authentic presence that has done a lot of the work for them.
As a part of the Aspen Oracle team, my focus is to support people on this journey and help them answer the question: “What is my soul’s calling and how does it make my business unique?”
To support them with this deeper clarity, Jennah and I have created what we call Brand Purpose sessions, which occur at the beginning of the Divine Brand Design Signature Service. In this step, we clarify with our clients all of the elements of a Brand Purpose: the vision, mission, core essence, as well as who your customers are, what their aspirations are and how you uniquely meet their needs.
If you are a purpose-driven entrepreneur or organization and find yourself curious about this type of Divine Brand Design, contact us to set up a free 30 min consultation. We can use that time to talk about your intentions, answer questions you have about this work, and see if what we do can support you.