Intuitive Coaching and Creative Direction to:
Bring Your Dreams to Life
Three Phase Process
In Your Heart of Service
Root in the what, how and why of what you offer, your essence, mission, vision and voice.
Your Soul’s Calling
Direction and design to create your brand look & feel, imagery, logo, and website.
Spread Your Wings
Invite the people who are meant to work with you in through marketing and networking.
The timeline for Phases 1 and 2 is typically 6 months, but can be 6 or 9 at times.
Phase 3 starts at 3 months and may be ongoing as your business grows.
In certain instances, some work is already done, so fast track options are available.
We'll Co-create a working agreement that's unique to you.
What’s created through the Land.Brand.Expand. process:
Soulful Brand Blueprint
A Brand’s Blueprint outlines the heart and soul of what you’re creating. It’s the foundation of your visual brand, website and marketing materials. The elements of your Soulful Brand Blueprint include: the essence, why, vision, mission, voice as well as an archetype of who is meant to work with you and what you provide for them.
More than just a logo, visual branding is the artistic expression of your vision that helps you be clearly seen by who is meant to work with you. Visual branding is how your colors, logo, imagery, typefaces and materials are designed into a memorable, harmonious and coherent system. Visual Branding typically includes brand imagery direction, a custom logo design, business card design, stationary design and a style guide.
In this step, you set intentions for each page, mapping out where the images and copy writing will go. Where the user experience “flow” and call-to-action will be on each page is decided. Additionally, key points and ideas for the copy writing, and imagery are noted. The copywriter or you will use the map to write the copy for your website.
Messaging and Copy Writing
Copy written in your brand voice that resonates with who is meant to work with you is a key part of a brand experience that inspires them into action. In this step, your brand voice will be tuned into and the map from the Step 3 will be a guide to write your website copy in your brand voice creating an experience that allows your people to know: “YES! This is for me. I’d like to engage with the next step.”
Website Design and Development
Now it all comes together! Using your logo, colors, website map, imagery and copy writing, your website will be designed, built and launched. The design part is where special visual elements are created or expanded, typefaces are chosen and all put together in a compelling way. In the build part, it is ensured the visuals and user experience design clearly guide your people through what you offer on mobile and desktop.
Marketing and Advertising Design
Marketing is sharing invitations with the people who are meant to work with you. When created from inspiration, your marketing is of high service with no strings attached. Clarity in writing and designing the materials that will be most beneficial is key. Social media, postcards, brochures, ebooks, presentations, event & booth and print & advertisements are all examples of marketing materials.