The Magic Amplifies When We Come Together
Soulful Brand clients often tell us “Work Your Magic”, and that is exactly what we did with all of our extraordinary clients and collaborators in 2018. Here are some highlights from the year:
Be Human. Do Better Work.
TO BE MESSY IS TO BE HUMAN, and every business has a least one mess. StepUp Leadership knows that keeping up with change throws companies into chaos and mess, and what often gets lost is our everyday humanity. StepUp Leadership helps companies mine the mess to bring more clarity, humanity, capacity, productivity, and resilience.
StepUp Leadership has been a longtime client of ours and this year we were delighted to work with them on a website makeover. Using brand elements established over the years in a new way made for a fun, bold and up-to-date expression.
The Suburban Monk
The Suburban Monk’s cornerstone product is a unique, jolly thumbs-up statue named Syd, who radiates a joyful, blissful presence. 2018 was a big year for The Suburban Monk as it began with a booth at the NYNOW Show and ended with launching a new product called Live.Laugh.Malas!
For the booth design, we expanded on existing and created new brand elements (such as the little Syd pattern shown in the photo). Throughout the year, we designed many brand and marketing items such as a catalog, a map of Syd’s global footprint, launched an online wholesale system and created branding for the malas. It was all a blast!
JOY (no matter what)
A blog about choice.
In the words of founder Carol Fant, “Joynomatterwhat.com is a blog about choice — the choice to seek joy despite the circumstances. It’s not a denial system — a matter of ignoring or discounting the sad, frustrating or negative aspects of life. It’s an acceptance system — one that allows us to claim joy no matter what. It’s a lifestyle – a spiritual practice. It’s a decision, a mantra. We choose a better path; we choose joy.”
It was awesome to create this brand and blog website with Carol Fant in 2018. She is such a great writer, we just love reading each new post written by her. Can’t wait to see more! Thank you as well to Tara DeAngelis for the amazing homepage illustration.
Divine Healing Center
A Mission of the Church of Divine Man
Divine Healing Center offers a variety of spiritual healings to all people interested in receiving change in their lives. The gifted professional healers have from 5-35 years professional healing experience and are devoted to their own spiritual paths and ability to heal themselves.
We designed a new logo and social media posts for the Divine Healing Center. Creating the logo was one of those projects where we tuned into the brand energy and the image of the cosmic rose spiral just came. Then we intuitively added the arched window shape container and later learned that the design of their building in Santa Rosa, California has arched windows.
Journey Beyond Ordinary
JBO Travel enriches lives through exceptional travel experiences. They work with their customers to create travel experiences that are customized to unique needs, designed with wellness in mind and are accessibility friendly.
This summer, founder Jen Berg Ogilvie came to us for a brand makeover and we have been amazed at all the synchronicity (ie signs of divine alignment). For starters, Jen found Jennah because of their connection with the town of Aspen and aspen trees. We also love how the initials of her name (JBO) are also the initials of the brand’s tagline Journey Beyond Ordinary. The brand design process was awesome too as it came from a vision which included the logo symbol and a pattern made from the initials. The first launch of the website is currently live and more is to come in 2019!
Global Gut Health Check
The latest science in gut health.
GlobalGutHealth.com is a resource website created by PanTheryx, a medical nutrition company committed to realizing the potential of nutrition-based interventions to address a wide range of serious GI microbiome related health conditions.
Last year we gave PanTheryx a brand and website makeover and this year worked with them to create a resource website about the latest science in gut health. Visit the web site for information on gut health and test your knowledge about it.